BEAUTY IS AN EVOLVING
CONCEPT


From the classic era until today, standards of beauty have changed with cultural values. This can be seen clearly in the evolution of paintings and artistic styles. However, youthfulness, smooth skin, well proportioned bodies and regular features were considered beautiful throughout history.

BEAUTY – A SUPREME IDEA OR A MATHEMATICAL FORMULA?

The earliest Western theory of beauty can be found in the works of Greek philosophers from the pre-Socratic period. Pythagoreanism saw a strong connection between mathematics and beauty. Soon, the Greek philosophers noticed a “golden ratio” of proportions that bring beauty. Objects and features that met this report were considered more beautiful and ancient Greek architecture placed great value on this game of symmetry and proportions.

Plato considered the idea of beauty above all other ideas. Aristotle in turn saw a relationship between beauty (Kalon) and virtue, arguing that “Virtue aims toward beauty.”

CLASSIC BEAUTY OR MODERN BEAUTY?

Philosophy and classical male and female sculptures produced according to the precepts of Greek philosophers were rediscovered in Renaissance Europe, which led to the famous “classical ideal”. Even today, women whose traits conform to these principles are called “classic beauties”.

Help us highlight your most beautiful traits.
schedule and appointment now

THE FIRST SIGNS OF AGING


The aging process occurs slowly but steadily with age. The evolution and the nature of this process depends on many factors endogenous and exogenous. The endogenous refers to each person’s genetic inheritance. The exogenous ones are limited to the products we consume, the environment in which we live and the sun exposure throughout life. Each of us ages differently.

WHY DOES PREMATURE AGING HAPPEN?

Exogenous factors represent external causes rushing aging process that can be tackled or prevented more easily. Among the most important agents of aging, include:

Free radicals – responsible for early aging of all organs, including the skin

Ultraviolet rays – cause photoaging, skin blemishes, freckles and even skin cancer

Inadequate cosmetics – perfumes, dyes and preservatives can cause problems on the skin

Unhealthy diet, alcohol, smoking, lack of water consumption, pollution, sleep deprivation, stress and negative emotions, lack of exercise

WRINKLES

THE FIRST SIGNS OF AGING ARE WRINKLES ON THE SKIN. THEY ARE CLASSIFIED INTO TWO TYPES:

STATIC WRINKLES

Age wrikles, are produced by the gradual decline in skin elasticity. They occur naturally due to aging and after prolonged exposure to the sun.

DYNAMIC WRINKLES 

Dynamic wrinkles are wrinkles formed by facial muscle contraction. These fine contractions give your face its expressivity, but also cause wrinkles, whether they express joy, sadness or sur.